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business box office blues spur film studios to sew up deals with digital content houses

Box-office Blues Spur Film Studios To Sew Up Deals With Digital Content Houses

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While Yash Raj Films has announced a deal with Posham Pa Pictures, known for OTT titles like Kaala Paani and Maamla Legal Hai, Nadiadwala Grandson Entertainment and Banijay Asia, a part of Banijay Entertainment, have partnered to create original web series and films, at an investment of ?100 crore.

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