Hyderabad: In a record-breaking opening weekend, the 18th edition of TATA Indian Premier League (IPL) witnessed unprecedented viewership across JioHotstar and Star Sports Network with a cumulative watch time of 4,956 crore minutes, setting new benchmarks. On JioHotstar, digital viewership of the first three matches was 40% higher than last season, fueled by a 54% surge in CTV consumption. With 137 crore views, peak concurrency of 3.4 crore, and a staggering 2,186 crore minutes of watch time
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