Apple Inc., one of the leading names in the handset market has witnessed a 5 per cent drop in global iPhone sales during the holiday quarter of 2024. With this, the company has lost market share to Chinese rivals. The decline reflects challenges in meeting expectations around Apple Intelligence, its AI suite, particularly in China, its largest market outside the US. iPhone's market share shrinks as Chinese brands surge In a recent report by Counterpoint Research, one of the leading global
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