Over the past year, the popularity of Northern Pakistan as a must-visit destination has grown considerably but now poses a challenge with regard to the region's natural environment. With a 121 percent increase in foreign arrivals in 2024, those in the Gilgit-Baltistan area are set to welcome even more tourists who are drawn to its stunning mountains, lakes, wildlife, excellent trekking and climbing opportunities, and unique culture this year. According to James Willcox, founder of adventu
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